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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
Once again, the #ads with the most viewership this past week came from top-tier streamers partnering with endemic brands. TimTheTatman held first and second place last week and followed up with the bronze medal this week. NICKMERCS stole the top of the podium with some help from G FUEL and a massive Call of Duty: Warzone tournament. G FUEL has been a staple in the gaming community for years and have coined themselves as “the official drink of esports.” A prominent energy drink company working with an energetic, high-octane streamer like NICKMERCS is a match made in heaven and makes the partnership feel more organic; an ideal situation for both parties. TimTheTatman and NZXT, a gaming computer and peripherals company, joined forces to leverage Tim’s recent Fall Guys viral streams. NZXT’s strategy of giving away a free PC for every win Tim gets (Tim had one lifetime win at the time of the segment) generated even more interest in the content. Computer companies don’t often offer a chance for a free PC, especially the possibility of giving away multiple PC’s, so the incentive to tune in combined with Tim’s comical gameplay created a perfect #ad segment.
NICKMERCS x G FUEL
TimTheTatman x NZXT
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
