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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
This past week, we analyzed publisher market share across Twitch, YouTube Gaming, and Facebook Gaming. At the top sat Riot Games with 10.5% of the total hours watched. The leading AAA publisher looks to increase its share week-over-week as one of the largest esports events in the world, the League of Legends 2020 World Championship, is currently underway. As the event gets closer and closer to the final match, expect viewership to continue to rise with Riot Games extending their lead over other publishers.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
