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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
Borat’s second movie (officially titled Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan) comes out on Amazon Prime on October 23rd. How did Amazon leverage their assets to promote the new movie? A co-stream with DrLupo on Twitch. The icing on the cake was Twitch premiering the legendary collaboration on the front page of the platform. The segment generated incredible viewership for DrLupo lifting his channel to its highest peak viewership this year. As gaming and streaming become more mainstream, more digital marketing budgets are being pushed towards these unique partnerships. Hopefully, the industry gets to see more collaborations like this one in the near future.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
