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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
Genshin Impact has taken the western market by storm following its release in late September. This free-to-play RPG has already passed 17 million downloads as of October 5th on mobile devices alone. With its success on across mobile devices and PC, it comes as no surprise there’s a large audience for Genshin Impact on streaming platforms. Sitting at over 14 million hours watched in its first week, the game hopes to keep some momentum heading into Q4 but only time will tell if it’ll last in the market.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises